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About this project

Local crowdfunding film research project ‘Hubcaps to Creative Hubs’ is a collaborative effort between Deakin University, the University of Melbourne and Creative Geelong Inc.  

The project team has partnered with leading television documentary producer Nick Searle to tell the stories of Geelong’s industrial sites currently undergoing creative transformations, pointing to a new creative and maker culture.

The ‘Hubcaps to Creative Hubs’ campaign captured the imagination of the community with grants  given from Geelong Connected Communities and City of Greater Geelong, and strong pledges from TruffleduckTAC, Provenance WinesCosta Property Group, David Hamilton Property Group, Geelong Chamber of Commerce, Fysho, G21, Gartland Property, UBU Gallery, tandemVox and Codeacious. Smaller pledges were made from others showing support across the wider community to reach the $20,000 total.

To see the crowdfunding platform Pozible and pledges made, click here.

The films include three of Geelong’s former industrial sites currently undergoing a creative transformation: Old Paper Mills in Fyansford, R.S.S. Woollen and Worsted Mills in Newtown, and Federal Woollen Mills in North Geelong.

The films encourage further investment in the local economy and provide broadcast-quality marketing material to help promote and strengthen the local creative industries sector. Creative industries across the G21 region account for 8% of all employment with over 7,800 jobs.

The role of creative industries in our region is helping shape Geelong’s Clever & Creative future.

World Premiere Screening

Our greatly anticipated documentary film project Hubcaps to Creative Hubs had its World Premiere in Geelong at the Geelong Library and Heritage Centre on 1 March 2018.

Congratulations to our talented team — Dr Cristina Garduno Freeman (The University of Melbourne), Dr Fiona Gray (Deakin University) and Jennifer Cromarty and Helen Kostiuk (Creative Geelong Inc) who partnered with Nicholas Searle (The Makers TV) for this community funded three-part documentary series.

To keep up with all the news, click here.


If you’re interested in visiting the three sites, address details are here.

Image (right): Nicholas Searle during the filming process


We thank our sponsors and supporters

Community Grants

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Gold sponsors

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On location

Photo credit: Donna Squire

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